Greater Good: How Good Marketing Makes for Better Democracy 市场与***政治 mobi 下载 网盘 caj lrf pdf txt 阿里云

Marketing has a greater purpose,and marketers,a higher calling,than simply selling more widgets,according to John Quelch and Katherine Jocz.

In Greater Good,the authors contend that marketing performs an essential societal function--and does so democratically.They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices.

Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share:(1)exchange of value,such as goods,services,and promises,(2)c***umption of goods and services,(3)choice in all decisi***,(4)free flow of information,(5)active engagement of a majority of individuals,and(6)inclusion of as many people as possible.Without these six traits,both marketing and democracy would fail,and with them,society.

Drawing on current and historical examples from economies around the world,this landmark work illuminates marketing's critical role in the development,growth,and governance of societies.It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Preface

Introduction

　Marketing and Democracy

Part One Marketing as Democaracy

　1.Exchange

A Promise Is a Promise

2.C***umption

The Happiness of Pursuit

3.Choice

UBU(You Be You)

4.Information

Knowledge Is Power

5.Engagement

Ties That Bind

6.Inclusion

The More the Merrier

Part Two Marketing for Decmocracy

7.Politis

Winner Takes All

8.Media

Watchdog or Lapdog?

9.Programs

Civic Goods,Civil Services

10.Nati***

No Quick Fix

Conclusion

Notes

Index

About the Authors

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Greater Good: How Good Marketing Makes for Better Democracy 市场与***政治在线阅读

在线听书地址：Greater Good: How Good Marketing Makes for Better Democracy 市场与***政治在线收听

在线购买地址：Greater Good: How Good Marketing Makes for Better Democracy 市场与***政治在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

在线阅读本书

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz.

In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices.

Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) c***umption of goods and services, (3) choice in all decisi***, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society.

Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.