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From experts at McKinsey & Company's world-renowned growth

practice comes a highly practical, field-tested approach to

initiating and sustaining growth in companies of all sizes. .

Growth unleashes benefits beyond the economic. It revitalizes

***anizati*** and invigorates the people in them, creating energy,

a sense of purpose, and the glow of being on a winning team. Like

the alchemy of old, it seeks to transform the everyday into the

exalted by means that seem little short of magical. Yet growth is

often elusive, achieved at unacceptable costs, or managed in fits

and starts. Based on over three years of research and application

at high-performing companies around the world, The Alchemy of

Growth is a comprehensive, practical approach to initiating,

achieving, and sustaining profitable growthtoday and tomorrow. As

the book shows, the secret is to manage business opportunities

across three time horiz*** at once: extending and defending core

businesses, building new businesses, and seeding opti*** for the

future. The Alchemy of Growth offers managers at all levels the

tools and concepts for investing in the right initiatives,

capabilities, and talent to propel their companies into the

future.

Preface to the paperback edition

Preface

Acknowledgments

Special thanks

PartI  Understanding growth

1 The three horiz***

2 Looking in the mirror

PartlI Overcoming inertia

3 Laying the foundation

4 Searching for opportunities

PartlII  Building momentum

5 Staircases to growth

6 Securing advantage

7 Winning through execution

PartlV Sustaining growth

8 Managing by horizon

9 Organizing for growth

Appendix: Research base and case studies

Bibliography

Index

Mehrdad Baghai is a Principal in the Sydney and Toronto offices

of McKinsey & Company, and co-leader of the firm’s world-wide

growth practice. Stephen Coley is a Director in McKinsey’s Chicago

office, and leads the firm’s corporate strategy practice group.

David White is a Director of McKinsey’s Sydney office. Mehrdad

Baghai is a Principal in the Sydney and Toronto offices of McKinsey

& Company, and co-leader of the firm’s world-wide growth

practice. Stephen Coley is a Director in McKinsey’s Chicago office,

and leads the firm’s corporate strategy practice group. David White

is a Director of McKinsey’s Sydney office. Mehrdad Baghai is a

Principal in the Sydney and Toronto offices of McKinsey &

Company, and co-leader of the firm’s world-wide growth practice.

Stephen Coley is a Director in McKinsey’s Chicago office, and leads

the firm’s corporate strategy practice group. David White is a

Director of McKinsey’s Sydney office.

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媒体评论

Sunday Business Post, February 28, 1999 It's certainly an

inexpensive introduction to many useful ideas from one of the

world's leading management c***ultancies. Financial Times, October

22, 1999 A powerful and practical guide for growth and

profitability providing the key less*** and methods for corporate

growth. --This text refers to an out of print or unavailable

edition of this title.

书籍介绍

From experts at McKinsey & Company's world-renowned growth practice comes a highly practical, field-tested approach to initiating and sustaining corporate growth Growth unleashes benefits beyond the economic. It revitalizes ***anizati*** and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth-today and tomorrow.