Steve Jobs - The Exclusive Biography《乔布斯传记》（美国版精装）他曾经犯过的错误、失败的经历以及私生活，乔布斯留给世人的礼物！当当5星级英文阅读产品 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　From bestselling author Walter Isaacson comes the landmark

biography of Apple co-founder Steve Jobs. In Steve Jobs: The

Exclusive Biography, Isaacson provides an extraordinary account of

Jobs' professional and personal life. Drawn from three years of

exclusive and unprecedented interviews Isaacson has conducted with

Jobs as well as extensive interviews with Jobs' family members, key

colleagues from Apple and its competitors, Steve Jobs: The

Exclusive Biography is the definitive portrait of the greatest

innovator of his generation.

The narrative of his personal life builds throughout the book

beginning with one distinct chapter, then another, then another,

until gradually his personal and professional lives become

intertwined. There is material on his parents, on how he came to be

adopted (and quite a bit, throughout the book, on his attitude to

his adoption), his influences during his childhood, his emerging

attitude to life, his girlfriends, his wife and his children. There

is new material in amongst all of this and many, many gripping

stories. Ordinarily, we don’t get to hear much about Steve Jobs’s

private life – but there is a lot here.

The intricacies of Steve’s character are revealed through the

events of his life story. This means that his less praiseworthy

attributes are in evidence throughout – as much as his qualities.

It’s the combination of the two that is most fascinating, and the

book subtly explores where the many parts of Steve Jobs come from

and why they came to create such a successful and remarkable

man.

This is a biography, but it is also the most inspiring, most

insightful business book one could imagine. Apple is such a unique

***anization that has excelled in almost every area through force

of will, through hard work, through vision, through perfectionism

and through the most canny market awareness and deal-*** and

breaking. Jobs’s role in all of this is a huge part of this book.

Anyone who has an ***iration or drive in whatever their career may

be – in marketing, in management, in design, in technology – will

want to read this book. .

Although Jobs cooperated with this book, he asked for no control

ove***hat was written nor even the right to read it before it was

published. He put nothing off limits and instead encouraged the

people he knew to speak honestly – even foes, former girlfriends,

and colleagues he had once fired or infuriated. “I’ve done a lot of

things I’m not proud of, such as getting my girlfriend pregnant

when I was 23 and the way I handled that,” he said. “But I don’t

have any skelet*** in my closet that can’t be allowed out.”

Characters  xiii

Introduction: How This Book Came to Be  xvii

CHAPTER ONE Childhood: Abandoned and Chosen 

CHAPTER TWO Odd Couple: The Two Steves 

CHAPTER THREE The Dropout: Turn On, Tune In  

CHAPTER FOUR Atari and India: Zen and the Art of Game

Design 

CHAPTER FIVE The Apple I: Turn On, Boot Up, Jack In 

CHAPTER SIX The Apple II: Dawn ofaNewAge 

CHAPTER SEVEN Chrisann and Lisa: He Who Is Abandoned 

CHAPTER EIGH***erox and Lisa: Graphical User Interfaces 

CHAPTER NINE Going Public: A Man of Wealth and Fame 

CHAPTER TEN The Mac Is Born: You Say You Want a

Revolution 

CHAPTER ELEVEN The Reality Distortion Field: Playing by His Own Set

of Rules 

CHAPTER TWELVE The Design: RealArtists Simplify 

CHAPTER THIRTEEN Building the Mac: The Journey Is the

Reward 

CHAPTER FOURTEEN Enter ScuUey: The Pepsi Challenge 

CHAPTER FIFTEEN The Launch: A Dent in the Universe 

CHAPTER SIXTEEN Gates and Jobs: When Orbits Intersect 

CHAPTER SEVENTEEN Icarus: What Goes Up... 

CHAPTER EIGHTEEN NEXT: Prometheus Unbound 

CHAPTER NINETEEN Pixar: Technology Meets Art 

CHAPTER TWENTY A Regular Guy: Love Is Just a Four-Letter

Word 

CHAPTER TWENTY-ONE Family Man: At Home with the Jobs

Clan 

CHAPTER TWENTY-TWO Toy Story: Buzz and Woody to the

Rescue 

CHAPTER TWENTY-THREE The Second Coming:What Rough Beast, Its Hour

Come Round at Last... 

CHAPTER TWENTY-FOUR The Restoration: The Loser Now Will Be Later to

Win 

CHAPTER TWENTY-FIVE Think Different:Jobs as iCEO 

CHAPTER TWENTY-SIX Design Principles: The Studio of Jobs and

Ive 

CHAPTER TWENTY-SEVEN The iMac: Hello (Again) 

CHAPTER TWENTY-EIGHT CEO: Still Crazy after All These

Years 

CHAPTER TWENTY-NINE Apple Stores: Genius Bars and Siena

Sandstone 

CHAPTER THIRTY The Digital Hub: From iTunes to the iPod 

CHAPTER THIRTY-ONE The iTunes Store: I'm the Pied Piper 

CHAPTER THIRTY-TWO Music Man: The Sound Track of His

Life 

CHAPTER THIRTY-THREE Pixar's Friends: . . . and Foes 

CHAPTER THIRTY-FOUR Twenty-first-century Macs: Setting Apple

Apart 

CHAPTER THIRTY-FIVE Round One: Memento Mori 

CHAPTER THIRTY-SIXThe iPhone: Three Revolutionary Products in

One 

CHAPTER THIRTY-SEVEN Round Two: The Cancer Recurs 

CHAPTER THIRTY-EIGHT The iPad: Into the Post-PC Era 

CHAPTER THIRTY-NINE New Battles: And Echoes of Old Ones 

CHAPTER FORTY To Infinity: The Cloud, the Spaceship, and

Beyond 

CHAPTER FORTY-ONE Round Three: The Twilight Struggle 

CHAPTER FORTY-TWO Legacy: The Brightest Heaven of

Invention 

Acknowledgments 

Sources 

Notes 

Index 

　　Walter Isaacson

　　Walter Isaacson is the author of the forthcoming biography “Steve

Jobs.” His previous books include “Benjamin Franklin: An American

Life,” “Einstein: His Life and Universe,” “Kissinger: A Biography,”

and he is the coauthor, with Evan Thomas, of “The Wise Men: Six

Friends and the World They Made.” Isaacson is the CEO of the Aspen

Institute. He was previously the editor of Time Magazine and the

CEO of CNN. He was born in New Orleans, La., on May 20, 1952. He is

a graduate of Newman School in New Orleans, Harvard College, and

Pembroke College of Oxford University. He serves as chairman of the

Broadcasting Board of Governors, which oversees Voice of America,

Radio Free Europe, and other U.S. international broadcasts. He is

also the chairman of the board of Teach for America. He is on the

boards of United Continental Airlines, Bloomberg Foundation,

Harvard Overseers, and Tulane University.

　　Isaacson has been working on a biography of Apple CEO Steve Jobs

since 2009, the first biography of Jobs written with his full

cooperation. It will be published November 21, 2011 by Simon &

Schuster under the title Steve Jobs: A Biography.

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在线阅读地址：Steve Jobs - The Exclusive Biography《乔布斯传记》（美国版精装）他曾经犯过的错误、失败的经历以及私生活，乔布斯留给世人的礼物！当当5星级英文阅读产品在线阅读

在线听书地址：Steve Jobs - The Exclusive Biography《乔布斯传记》（美国版精装）他曾经犯过的错误、失败的经历以及私生活，乔布斯留给世人的礼物！当当5星级英文阅读产品在线收听

在线购买地址：Steve Jobs - The Exclusive Biography《乔布斯传记》（美国版精装）他曾经犯过的错误、失败的经历以及私生活，乔布斯留给世人的礼物！当当5星级英文阅读产品在线购买

如果你坐下来静静观察，你会发现自己的心灵有多焦躁，如果你想平静下来，那情况只会更糟，但是时间久了之后总会平静下来，心里就会有空间让你聆听更加微妙的东西--这时候你的直觉就开始发展，你看事情就会更加透彻，也更能感受现实的环境。你的心灵逐渐平静下来，你的视界会极大地延伸。你能看到之前看不到的东西。这是一种修行，你必须不断练习。

有一位叫做艾伦·凯（Alan Kay）的科学家，他的两句格言深得乔布斯认同：“预见未来最好的方式就是亲手创造未来”以及“对待软件严肃认真的人，应该***自己专属的硬件。”

致疯狂的人。他们特立独行。他们桀骜不驯。他们惹是生非。他们格格不入。他们用与众不同的眼光看待事物。他们不喜欢墨守成规。他们也不安于现状。你可以认同他们，反对他们，颂扬或是诋毁他们。但惟独不能漠视他们。因为他们改变了寻常事物。他们推动人类向前迈进。或许他们是别人眼里的疯子，但他们却是我们眼中的天才。因为只有那些疯狂到以为自己能够改变世界的人……才能真正改变世界。

“他的观念与我也十分一致。他强调说，你永远不该怀着赚钱的目的去创办一家公司。你的目标应该是做出让你自己深信不疑的产品，创办一家生命力很强的公司。”

　　马库拉把自己的原则写在一页纸上，标题为“苹果营销哲学”，其中强调了***。第一点是共鸣（empathy），就是紧密结合顾客的感受。“我们要比其他任何公司都更好地理解使用者的需求。”第二点是专注（focus）。“为了做好我们决定做的事情，我们必须拒绝所有不重要的机会。”

　　第***也是同样重要的一点原则，有一个让人困惑的名字，灌输（impute）。这涉及人们是如何根据一家公司或一个产品传达的***，来形成对它的判断。“人们确实会以貌取物，“他写道，”我们也许有最好的产品、最高的质量、最实用的软件等等，如果我们用一种潦草马虎的方式来展示，顾客就会认为我们的产品也是潦草马虎的；而如果我们以创新的、专业的方式展示产品，那么优质的形象也就被灌输到顾客的思想中了。“

在宣传册顶端，麦肯纳放上了一句格言，这句话被普遍认为出自列奥纳多·达·芬奇，也成为了乔布斯设计理念的决定性准则：“至繁归于至简。（Simplicity is the ultimate sophistication.）

尽管各种证据摆在面前，但他还是坚信，他的素食习惯意味着他不需要使用香体剂，也不需要经常洗澡。”我们把他请出门外，让他去洗个澡，“马库拉说，”开会的时候还不得不看着他的脏脚。“有时候，为了缓解压力，乔布斯会把他的脚泡在马桶里，让同事们颇感不适。

记住自己很快就要死了，这是我面对人生重大选择时最重要的工具。因为，几乎一切——所有外界的期望，所有骄傲，所有对于困窘和失败的恐惧——这些东西都在死亡面前烟消云散，只留下真正重要的东西。记住自己终会死去，是我所知最好的方式，避免陷入认为自己会失去什么的陷阱。你已是一无所有，没理由不追随内心。

编辑推荐

让您久等了！首批已到货。广大读者对于《乔布斯传》的热情与支持也令我们深深感动。让我们用真诚的阅读来缅怀这位非凡的人物。（注：英国版与美国版的内容和装帧完全一致，读者可随意选择。）

《乔布斯传》英国版已于10月24日全球同步到货，现货***。英版美版完全相同，建议读者可先订购英国版，以期先睹为快！

英国版链接：http://product.dangdang.com/product.***x?product_id=22490341

书籍介绍

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneu***hose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control ove***hat was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passi***, perfectionism, obsessi***, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by dem***, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with less*** about innovation, character, leadership, and values.