市场营销(哈佛商业评论系列)HBR: ON MARKETING mobi 下载 网盘 caj lrf pdf txt 阿里云

　　The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in ***anizati*** around the globe.

A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

The Brand Report Card

Bringing a Dying Brand Back to Life

How to Fight a Price War

Contextual Marketing:The Real Business of the Internet

The Lure of Global Branding

Are the Strategic Stars Aligned for Your Corporate Brand?

Torment Your Customers (They'll Love It)

Boost Your Marketing ROI with Experimental Design

About the Contributors

Index

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