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　　The world looks far different today than it did before the

global financial crisis struck. Reeling from the most brutal

impacts of the recession, governments, economies, and societies

everywhere are retrenching and pushing hard for increased

protectionism. That's understandable, but it's also dangerous,

maintains global economy expert Pankaj Ghemawat in World 3.0. Left

unchecked, heightened protectionism could prevent peoples around

the world from achieving the true gains afforded by cross-border

openness.

Ghemawat paints a disturbing picture of what could happen--to

household income, availability of goods and services, and other

quality-of-life metrics--should globalization continue to reverse

direction. He then describes how a wide range of players' private

businesses, policy makers, citizens, the press' could help open

flows of ideas, people, and goods across borders, but in ways that

maximize economic benefits for all.

World 3.0 reveals how we're not nearly as globalized as we think

we are, and how people around the world can secure their collective

prosperity through new approaches to cross-border integration.

Provocative and bold, this new book will surprise and move you, no

matte***here you stand on globalization.

Preface

Acknowledgments

Part One The Possibilities

　ONE  Colliding Worldviews

　TWO  Semiglobalization Today and Tomorrow

　THREE  Borders, Differences, and the Law of Distance

　FOUR  ADDING Value by Opening Up

Part Two Seven Possible Problems

　FIVE  Global Concentration

　six  Global Externalities

　SEVEN  Global Risks

　……

Part Three　The Choices

　　Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global

Strategy at IESE Business School in Barcelona. He is the author of

five books and many articles published in academic journals as well

as the popular press. He received the McKinsey Award for his

Harvard Business Review article "Regional Strategies for Global

Leadership."

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书籍介绍

The world looks far different today than it did before the global financial crisis struck. Reeling from the most brutal impacts of the recession, governments, economies, and societies everywhere are retrenching and pushing hard for increased protectionism. That's understandable, but it's also dangerous, maintains global economy expert Pankaj Ghemawat in World 3.0. Left unchecked, heightened protectionism could prevent peoples around the world from achieving the true gains afforded by cross-border openness.

Ghemawat paints a disturbing picture of what could happen--to household income, availability of goods and services, and other quality-of-life metrics--should globalization continue to reverse direction. He then describes how a wide range of players' private businesses, policy makers, citizens, the press' could help open flows of ideas, people, and goods across borders, but in ways that maximize economic benefits for all.

World 3.0 reveals how we're not nearly as globalized as we think we are, and how people around the world can secure their collective prosperity through new approaches to cross-border integration. Provocative and bold, this new book will surprise and move you, no matte***here you stand on globalization.