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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web ***ytics strategy. Web ***ytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your ***ytics efforts. Discover how to move beyond clickstream ***ysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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在线阅读地址：Web Analytics在线阅读

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书籍介绍

在线阅读本书

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web ***ytics strategy. Web ***ytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your ***ytics efforts. Discover how to move beyond clickstream ***ysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.