NAKED CONVERSATIONS 直率的交谈:博客如何改变与消费者的商务会谈方式 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversati***.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their c***tituencies together in a way that improves both image and bottom line.

The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:

Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.

Blogging has changed the rules of communication and competition.

You can launch an effective blogging strategy and the reas*** why you should.

Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Foreword.

Introduction: Of Bloggers and Blacksmiths.

Ⅰ. What’s Happening.

　1. Souls of the B***.

　2. Everything Never Changes.

　3. Word of Mouth on Steroids.

　4. Direct Access.

　5. Little Companies, Long Reach.

　6. C***ultants Who Get It.

　7. Survival of the Publicists.

　8. Blogs and National Cultures.

　9. Thorns in the Roses.

Ⅱ. Blogging Wrong & Right.

　10. Doing It Wrong.

　11. Doing It Right.

　12. How to Not Get Dooced.

　13. Blogging in a Crisis.

Ⅲ. The Big Picture.

　14. Emerging Technology.

　15. The Conversational Era.

Acknowledgments.

Name Index.

Subject Index.

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：NAKED CONVERSATIONS 直率的交谈:博客如何改变与消费者的商务会谈方式在线阅读

在线听书地址：NAKED CONVERSATIONS 直率的交谈:博客如何改变与消费者的商务会谈方式在线收听

在线购买地址：NAKED CONVERSATIONS 直率的交谈:博客如何改变与消费者的商务会谈方式在线购买

暂无原文赏析，正在全力查找中！

编辑推荐

作者简介：

　　Robert Scoble is Microsoft's best known blogger, with over 3.5 million visitors to his main blogsite annually. By day, as a "technical evangelist" (a marketing position) he helps run Microsoft's Channel 9 website and can be seen with his camcorder taping interviews and getting people inside looks at Microsoft's people and technology. He started blogging in 2000 and within a few weeks, he was invited to Steve Wozniak's Super Bowl party

书籍介绍

在线阅读本书

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversati***. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers –– meaningful dialogue. Devoid of corporate–speak and empty promises, business blogs can humanize communication, bringing companies and their c***tituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You′ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reas*** why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can′t do without.