Event Planning: The Ultimate Guide To Successful Meetings,Corporate Events,Fundraising Galas,Conferences,Conven,Incentives & Other Special Events 2/E 9780470155745 mobi 下载 网盘 caj lrf pdf txt 阿里云

《活动策划全攻略(第2版)》版向读者介绍了活动策划的基本准则，而第二版在版坚实的基础上，又加入了活动策划业内所出现的新领域和新内容，以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业，从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动（婚庆策划目前已发展为数十亿美元的大产业，隶属专业活动策划）的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。

For event planners, there’s no such thing as a dress

rehearsal!

Any event you plan and stage is a reflection of your ***anization’s

image — from the initial invitation to ***ite operati***. Whether

you’re planning a product launch, conference, sales meeting, an

incentive event, or a gala fund-raiser, remember that the magic of

a truly memorable event is in the details, but so is the devil.

Whether your event is for 50 or 2,000 people, whether it has a

budget of a few thousand dollars, or hundreds of thousands, it has

to be perfect. Fully revised and updated, Event Planning, Second

Edition, gives you a blueprint for planning and executing

special events with flair and without any unexpected surprises and

expenses. This unique book is loaded with practical advice on:

Choosing the best venue

Preparing and managing the budget, with sample costing forms

included

Scheduling, staffing, and collaborating with other related

professionals

Coordinating food and beverage, décor, entertainment, and

themes.

It’s still the comprehensive guide that it always has been, but

much has changed in the industry in recent years, and this new

edition of Event Planning includes:

Changes in security planning since 9/11

Innovati*** in technology and how they can improve – or ruin –

an event

How to stage an environmentally friendly event

New and updated examples and case studies of where things went

right – and wrong

Event Risk Assessment – What You Need to C***ider before

Contracting

How keep your budget on target and where to find hidden

surcharges

Ways on how to ease airport stress and make air travel a

pleasurable part of the participant’s event experience

When and When Event Planners and their Suppliers will need Work

Visas

What you need to include in your client’s event history in

order to design your next event so that it maximizes your client’s

return on their event investment

A companion website with downloadable versi*** of the

checklists, additional forms and tools, author Q&A, and more at

www.wiley.ca/go/event_planning.

What you don’t know or know to ask can have a major effect on

the success of your event and on your budget. Event Planning

takes you behind the scenes and through every ***ect of ***anizing

and executing a successful event: the planning stages, timing and

logistics, budget preparation, operati***, and on-site management,

providing practical tools for anyone who has to plan and execute a

truly special event:

Corporate in-house event planners

Public relati*** and communicati*** companies, and their

clients

Marketing and corporate communicati*** professionals

Fund-raisers and not-for-profit ***anizati***

Professionals in the hospitality and entertainment

industries.

Business professionals in charge of planning and handling their

company’s events

Praise for Event Planning

"Allen is a good teacher. Wise planners will add Event

Planning to their personal reference library as a useful

working guide."

—Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets

of a few thousand dollars to hundreds of thousands."

—Success Magazine

"Event Planning will save beginning event planners from

plenty of heartbreak and headaches."

—Lisa Hurley, Editor, Special Events

Magazine

"Event Planning gives readers a blueprint for planning

and executing special events with flair. C***ider the book as

preventative maintenance."

—Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must

for any PR maven."

—Marketing Magazine

"This book will be a help to all event planners, from rank

beginners to seasoned professionals. It provides excellent

guidelines as well as helpful details."

—Katherine Kossuth, Director of Operati*** and Special Events,

Canadian Film Center

"Sometimes a name just says it all. That's the case with the

updated second edition of Judy Allen's Event Planning: The

Ultimate Guide to Successful Meetings, Corporate Events,

Fundraising Galas, Conferences, Conventi***, Incentives, and Other

Special Events. Allen not only delivers on the title's

comprehensive promise, but also addresses changes in the industry

since the first edition was published in 2000, such as the

increased role of procurement and the growth of virtual events.

Each chapter provides tips and sample checklists and outlines the

paths to follow and the pitfalls to avoid in every ***ect of

meeting planning, from venue selection to on-site

execution." —Corporate Meetings and

Incentive Magazine / MeetingsNet.com

"I recommend that Judy Allen's book, Event Planning: The

Ultimate Guide 2nd edition, become your Bible for approaching

your next affair, whether it's a meeting, conference, incentive

travel function or fundraising gala. My copy has highlighting on

virtually every page. Yours will, too. After you've read this book

(or one of ten others she's authored), you'll be an expert on

creating unf***ettable events your attendees will enjoy and

remember for a very long time." —Dave

Egan, Head Writer, Writers Direct Group

For downloadable versi*** of the checklists, additional forms

and tools, author Q&A, and more, please visit our companion

website at www.wiley.ca/go/event_planning.

Preface. Acknowledgements. Chapter 1:The First Steps: Initial

Planning and Budgeting. How Much Can You Spend? The Purpose of the

Event. Initial Planning. Visualization. Budget Breakdown. Chapter

2: Organization and Timing. Critical Path. Function Sheets. Timing

Is Everything. The Time of the Day and the Day of the Week. Date

Selection, Chapter 3: Location, Location, Location. Site Selection.

Location Requirements. Hotels and Convention Centres. Restaurant,

Private Venues, Catering. Location: Q&A. Theatres. Tents.

Contracts. Gala Openings in New Venues. Chapter 4: Transportation.

Limousines. Motor Coaches. Parking Transportation: Q&A. Chapter

5: Guest Arrival. Weather C***iderati***. Arrival & Weather

C***iderati***: Q&A. Fanfare. Fanfare: Q&A. Registration:

Guest Pass Security and Ticket Pick-up. Registration: Q&A.

Chapter 6: Venue Requirements. Staging, Audio-Visual, Lighting.

Staging, Audio-Visual, Lighting: Q&A. Room Requirements:

Q&A. Chapter 7: Who's It All For? The Guest List. Invitati***.

Media. Media: Q&A. Children At Your Event. Chapter 8: Food and

Beverage. Menu Planning. Staffing. Chapter 9: Other C***iderati***.

Entertainment. Entertainment: Q&A. P***ographer. P***ographer:

Q&A. Themes and Programs. Final Touches. Conclusion. It's A

Wrap. Applause! Applause! Your Next Event. Appendix A: Sample Cost

Sheets. Appendix B: Sample Payment Schedules. Appendix C: Sample

Function Sheets. Index.

Judy Allen is one of the world’s leading

authorities on staging, event and lifestyle design and the

bestselling author of ten books for the professional, business and

c***umer markets. Allen, a master of creative design, has

flawlessly executed successful special events—corporate, social,

and celebrity—for up to 2,000 guests at a time in more than 30

countries around the world. She has designed and produced memorable

events such as Disney’s worldwide theatrical opening-night gala for

Beauty and the Beast, and the orchestration of Oscar-winning

director Norman Jewison’s 25th anniversary celebration for

Fiddler on the Roof.

Highly skilled in staging events that are strategically designed to

be one-of-kind experiences and a master of transforming the energy

of an event environment by engaging the senses with trademark

primary design principles, Allen has worked closely with CEOs,

CFOs, presidents and their executive staff around the globe to

create, implement and oversee their corporate and social business

events.

The many diverse events that Allen has designed and executed extend

from complex one-day events to elaborate arrangements of theme

producti*** taking place over the course of a week. These events

ranged from very exclusive VIP events to multimillion-dollar,

multimedia fantasy extravaganzas including seven new-car product

launches and involved high-tech stage and show producti***.

Allen, and her 2jproducti*** (www.2jproducti***.com) partner, Joe

Shane, are now bringing their dynamic creative energy, innovative

style and perceptive insight to home, life and lifestyle design and

world class resorts around the world through Sensual Home Living?

(www.sensualhomeliving.com) and other initiatives.

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书籍介绍

《活动策划全攻略(第2版)》第一版向读者介绍了活动策划的基本准则，而第二版在第一版坚实的基础上，又加入了活动策划业内所出现的新领域和新内容，以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业，从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动（婚庆策划目前已发展为数十亿美元的大产业，隶属专业活动策划）的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。 For event planners, there’s no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your ***anization’s image — from the initial invitation to ***ite operati***. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: Choosing the best venue Preparing and managing the budget, with sample costing forms included Scheduling, staffing, and collaborating with other related professionals Coordinating food and beverage, décor, entertainment, and themes. It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: Changes in security planning since 9/11 Innovati*** in technology and how they can improve – or ruin – an event How to stage an environmentally friendly event New and updated examples and case studies of where things went right – and wrong Event Risk Assessment – What You Need to C***ider before Contracting How keep your budget on target and where to find hidden surcharges Ways on how to ease airport stress and make air travel a pleasurable part of the participant’s event experience When and When Event Planners and their Suppliers will need Work Visas What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment A companion website with downloadable versi*** of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning. What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every ***ect of ***anizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operati***, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event: Corporate in-house event planners Public relati*** and communicati*** companies, and their clients Marketing and corporate communicati*** professionals Fund-raisers and not-for-profit ***anizati*** Professionals in the hospitality and entertainment industries. Business professionals in charge of planning and handling their company’s events Praise for Event Planning "Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."

— Meeting Professional Magazine "A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."

— Success Magazine " Event Planning will save beginning event planners from plenty of heartbreak and headaches."

— Lisa Hurley, Editor, Special Events Magazine " Event Planning gives readers a blueprint for planning and executing special events with flair. C***ider the book as preventative maintenance."

— Sales Promotion Magazine "A guide to well planned events. Event Planning is a must for any PR maven."

— Marketing Magazine "This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."

—Katherine Kossuth, Director of Operati*** and Special Events, Canadian Film Center "Sometimes a name just says it all. That's the case with the updated second edition of Judy Allen's Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventi***, Incentives, and Other Special Events . Allen not only delivers on the title's comprehensive promise, but also addresses changes in the industry since the first edition was published in 2000, such as the increased role of procurement and the growth of virtual events. Each chapter provides tips and sample checklists and outlines the paths to follow and the pitfalls to avoid in every ***ect of meeting planning, from venue selection to on-site execution." —Corporate Meetings and Incentive Magazine / MeetingsNet.com "I recommend that Judy Allen's book, Event Planning: The Ultimate Guide 2nd edition , become your Bible for approaching your next affair, whether it's a meeting, conference, incentive travel function or fundraising gala. My copy has highlighting on virtually every page. Yours will, too. After you've read this book (or one of ten others she's authored), you'll be an expert on creating unf***ettable events your attendees will enjoy and remember for a very long time." —Dave Egan, Head Writer, Writers Direct Group For downloadable versi*** of the checklists, additional forms and tools, author Q&A, and more, please visit our companion website at www.wiley.ca/go/event_planning.

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活动策划全攻略(第2版)