Common Sense Business： Starting, Operating, and Growing Your Small Business--In Any Economy！ 任何经济体系下通用的小企业创业由于发展的基本常识 mobi 下载 网盘 caj lrf pdf txt 阿里云

From Publishers Weekly

Joining the unofficial club of marketing communicati*** experts who write books after years of running their own business, Gottry- coauthor of The On-Time, On-Target Manager-presents a practical, confessional volume of advice for small business management. The twist: readers can learn from mistakes Gottry made running his Minneapolis-based ad agency and video production firm, which failed spectacularly after a 22-year run. (He now heads another business, a "content creation" company called Priority Multimedia Group.) Gottry's ***ysis of his earlier failure, against the backdrop of what he did right when founding and building his business, distinguishes this volume from the pack. In clear, direct prose with an inspirational tone, Gottry's advice is as well ***anized as it is well intended. From implementation to growth, to preservation and evolution, to downsizing, he includes specific how-to's, which explain, for example, ways to prioritize bills for payment when cash is tight (e.g. pay the lawyers last). But as he periodically revisits his big fall from grace, he dwells a bit too longingly on his personal losses (the 'corporate' Mercedes, boat and plane). Though the occasional preachy sermon against bigotry and materialism also distracts from his practical advice, Gottry still effectively communicates his main message: watch your receivables, not the instrument panels that guide your expensive toys.

Acknowledgments

Foreword by Ken Blanchard, Ph.D.

Preface

Introduction

PART ONE　The Small Business Life Cycle

1. The Dreaming Stage

　2. The Planning Stage

　3. The Implementation Stage

　4. The Growth Stage

　5. The Preservation and Evolution Stages

　6. The Selling/Divesting Stage

The Alternate Route

　7. Downsizing Voluntary and Involuntary

　8. Bankruptcy

　9. The Second Start-Up

PART TWO　Building on Your Assets

　10. Yourself

　11. Your Employees

　12. Your Customers

　13. Your Vendors

　14. Your Capital

　15. Your Relati***hip with Your Community

PART THREE　Conquering Your　Natural Enemies

　16. Busy-ness

　17. Busybodies

　18. Sloppiness

　19. Debt

　20. The Government

　21. Addiction

　22. Fear

　23. There's Always Tomorrow!

Appendix

Index

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Do you own or plan to own a small business? Do you work for a small business and desire to better understand your boss? Do you know someone who owns a business and wants to be stronger, more focused, and more successful? This is the book for you. The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business is full of life-and-death ideas. Follow Steve Gottry's advice and your business will live and thrive. Ignore it and your business could founder or die. Benefit from Gottry's experience as an entrepreneu***ho grew a hugely successful media agency, experienced a harrowing business failure, then rebounded with a new business and a fresh start on life. Common Sense Business tells you how to succeed throughout every phase of the small business life cycle -- from starting to operating, growing, and even closing down a business. No matter the state of the economy or the maturity of your business, you will find winning soluti*** to the questi*** and situati*** you face every day. Steve Gottry will help you understand yourself; your employees, customers, and vendors; and how people come together to form a successful business. You will learn how to maximize your business's assets and how to ward off those threats that could eat away at your resources and peace of mind, including debt, sloppiness, addiction, and fear. Warm, honest, funny, and factual, entrepreneur Steve Gottry tells the w*** truth about successfully managing a business through good times and bad.