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In 1953, South Korea was rated by the U.N. as the poorest

country in the world. Five decades later, it is the fifteenth

largest economy. Now, South Korea's decisi*** on how to manage its

society and its role as a modern democracy while also establishing

its policy regarding reunification with North Korea will determine

where the country will go in the next fifty years. "The New Korea"

examines the political, economic, industrial, and societal ***ects

of Korea today. Will it continue to enjoy an economic boom through

new industries while competing against low-wage countries like

China and India? Will it return to its role as a stomping ground

for other powers? And what should Westerners pay attention to in

terms of investment and business opportunities? As South Korea

enters the most critical phase of its journey, it is crucial that

we understand the factors involving its decisi*** and evolution.

"The New Korea" is a fascinating account of what is and may become

the state of this important region.

Acknowledgments vii

Introduction 1

PART ONE: HISTORY

　1 Still Living in the Past: Why History Matters 8

　2 North Korea: A Distorted Mirror 23

PART TWO: ECONOMICS AND TRADE

　3 The IMF Crisis and Its Impact on South Korea 46

　4 The Middle Nation: How Korea Navigates Between Japan and China

63

　5 So Long, Uncle Sam: The Korean–U.S. Relati***hip 79

PART THREE: INDUSTRIES

　6 Korea in the Driver’s Seat: A Short History of the Korean Car

100

　7 Samsung Eternal: From Rice Trading to $174 Billion in Sales

118

　8 LG’s Rebirth: Lak Hui Learns to Create Its Own Luck 132

　9 Technology Nirvana: Korea’s Wired and Wireless Leadership

148

　10 The Korean Wave: Ebbing or Flowing? 163

PART FOUR: SOCIETY

　11 The Culture of Business: What It’s Like to Work and Play in

Korea 176

　12 Teeing Off: Korea’s Obsession with Golf 193

　13 From Homogeneity to Multiculturalism: The World Comes to Korea

209

　14 A Changing Society: Shifting Roles in Modern Korea 224

PART FIVE: THE FUTURE

　15 Whither the North? Four Scenarios for the Future of North Korea

242

　16 Toward Korea 3.0: Challenges and Opportunities for the Next

Forty Years 257

Index 273

MYUNG OAK KIM (Evergreen, CO) was born in Seoul, South Korea.

She worked for 15 years as a journalist, including as an

investigative reporter for the Rocky Mountain News and Philadelphia

Daily. She’s currently a communicati*** manager for Governor Bill

Ritter, Jr.

SAM JAFFE (Evergreen, CO) is a senior research ***yst with IDC

Energy Insights and a former journalist whose work has appeared in

the New Republic, BusinessWeek, and Scientific American.

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媒体评论

"...interesting, factual…in-depth examination of Korean

attitudes, religion, and culture...an interesting read that is

pleasingly informative…highly recommended.” -- Clark’s Eye on

Books

“…excellent overview of how South Korea rose from an 'economic

basket case' in 1963 to the world's 15th largest

economy.”--BasilandSpice.com

”…fascinating and essential book…and gain insights into the impact

of multiculturalism, Western business people, technology, domestic

and international politics, and societal change will affect the New

Korea.” — BlogBuisnessWorld.com

"...this in-depth examination of Korean attitudes, religion, and

culture makes for an interesting read that is pleasingly

informative…highly recommended.” -- Midwest Book Review

书籍介绍

In 1953, South Korea was rated by the U.N. as the poorest country in the world. Five decades later, it is the fifteenth largest economy. Now, South Korea's decisi*** on how to manage its society and its role as a modern democracy while also establishing its policy regarding reunification with North Korea will determine where the country will go in the next fifty years. "The New Korea" examines the political, economic, industrial, and societal ***ects of Korea today. Will it continue to enjoy an economic boom through new industries while competing against low-wage countries like China and India? Will it return to its role as a stomping ground for other powers? And what should Westerners pay attention to in terms of investment and business opportunities? As South Korea enters the most critical phase of its journey, it is crucial that we understand the factors involving its decisi*** and evolution. "The New Korea" is a fascinating account of what is and may become the state of this important region.