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You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisi*** has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical ***ysis and predictive modeling. Exemplars of ***ytics are using new tools to identify their most profitable customers and offer them the right price, to *** product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from ***anizati*** as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of ***ytics.

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数据分析竞争法:企业赢之道

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You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisi*** has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical ***ysis and predictive modeling. Exemplars of ***ytics are using new tools to identify their most profitable customers and offer them the right price, to *** product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from ***anizati*** as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of ***ytics.

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数据分析竞争法:企业赢之道