Encyclopedia of Business Letters商务信件百科 mobi 下载 网盘 caj lrf pdf txt 阿里云

Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn't have time to waste. And neither do you.

That's where The Encyclopedia of Business Letters, Faxes, and E-mail can help.

Here you'll find the most complete and up-to-date collection of model business correspondence for every conceivable occasion--sample letters, memos, and e-mails you can use as is or adapt for your own purposes. This invaluable reference contains more than 300 model letters with instructi*** for adapting each to your particular situation. Letters are ***anized into chapters by category, and the detailed table of contents guides you quickly to the letter that best suits your needs.

This revised edition of The Encyclopedia of Business Letters, Faxes, and E-mail contains more help than ever, including:

An expanded introduction to writing letters, faxes, and e-mails, with new tips and advice on the best use of each

Dozens of additional sample e-mail formats to meet today's communication needs

Even more focused, easy-to-remember directi*** for ***anizing your thoughts and composing even the toughest kinds of correspondence

Don't go to work without it!

Introduction:Business Writing Basics in the Age of Electronic Communicati***

Chapter 1:Special Ruless Tips, and Guidelines for Writing Business E.Mails

Chapter 2:How to Format Your Business Letter, Fax, or E-Mail

Chapter 3:Job-Hunting and Employment-Related Correspondence

Chapter 4:Corresponding With Colleagues

Chapter 5:Corresponding With Vendors

Chapter 6:Corresponding With Employees and Employers

Chapter 7:Communicati*** to Get, Keep, and Satisfy Customers

Chapter 8:Rusiness and C***umer Complaints and Reauests

Chapter 9:Credit and Collection Correspondence

Chapter 10:Sales Communicati***

Chapter 11:Direct Marketing Communicati***

Index

About the Authors

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我认为，图书有三种类型。第一种是“销售部门”的书，销售经理比编辑更清楚它的获利能力。这类书通常是非虚构类，符合某个市场需求，内容浅显易懂。

第二种是“附属版权”的书。附属版权经理的职责就是了解平装书出版社有兴趣购买哪些类型的小说，以及在同类书中，哪种情节、情境，哪类侦探、场景已经过时了。

附属版权是伴随着出版而产生的潜在的若干权利。

附属版权包括连载权、大众市场版权、图书俱乐部、外国版权、有声读物版权、电影版权、缩写本版权、精装重印书版权、电子版权和形象使用权。

最后一类是“编辑”的书。编辑凭直觉发现这些书，出于个人偏好和热情而买下版权，然后极力说服销售部门或附属版权部门。

所有的衡量标准，都要回归到两个基本原则：你自己会不会舍得掏钱出来买这本书；还有更重要的是，你会不会想把这本书列为自己的藏书，多年后，你还会很高兴在书架上找到这本书，并且很期待阅读这本书，甚至享受到一读再读的乐趣呢？

James Wade：在電子設備無所不在的年代，封閉的社會很難再繼續存在，只要看看前蘇聯的情況就知道了

Janet Thoma：我編輯的書裏面很少出現前言或序言，因爲我相信大多數的讀者都跳過序言或前言不讀，直接閱讀內容

从各个方面来看，爱一本书都像爱一个人，需要极大的勇气，面对很大的风险，但是没有一种爱不必担负相应的责任，也没有一种责任无需坚忍不拔的精神。

今天出版界黑暗的核心并不是一片芜杂的丛林，而是一个浮华绚丽、让人目眩神迷的场所，是无数镜子、音乐录像带、商品交易所、鸡尾酒会、肥皂剧、马戏团、游乐场和纸牌赌博的综合体。很多人见证了一个令人震惊的事实：“珀金斯精神已死。”

编辑推荐

作者简介：

　　Robert W. Bly is the director of the Center for Technical Communication, a c***ulting firm that helps business people improve their communication and interpersonal skills.