Web Analytics: An Hour A Day 9780470130650 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　Writtenbyanin-the-trenchespractitioner,thisstep-by-stepguideshowsyouhowtoimplementasuccessfulWeb***yticsstrategy.Web***ytic***pertAvinashKaushik,inhisthought-provokingstyle,debunksleadingmythsandleadsyouonapathtogainingactionableinsightsfromyour***yticsefforts.Discoverhowtomovebeyondclickstream***ysis,whyqualitativedatashouldbeyourfocus,andmoreinsightsandtechniquesthatwillhelpyoudevelopacustomer-centricmindsetwithoutsacrificingyourcompany'sbottomline.

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　　Avinash Kaushik is the author of the highly rated web ***ytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent c***ultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was resp***ible for the business, technical, and strategic elements of the ***ytics platform that ***ed more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.

　　Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

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编辑推荐

　　Learn web ***ytics the right way with this unique, thoroughly

modern guide to today's web ***ytics challenges and opportunities.

Written by an in-the-trenches practitioner, this book goes beyond

concepts and definiti*** to challenge prevalent thinking about the

field and provide a step-by-step guide to implementing a successful

web ***ytics strategy.

　　Web ***ytics expert Avinash Kaushik, in his thought-provoking

style, debunks leading myths and leads you on a path to gaining

actionable insights from your ***ytics efforts. Discover how to

move beyond clickstream ***ysis, why qualitative data should be

your focus, and more insights and techniques that will help you

develop a customer-centric mindset without sacrificing your

company's bottom line.

书籍介绍

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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web ***ytics strategy. Web ***ytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your ***ytics efforts. Discover how to move beyond clickstream ***ysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.